Cookie Policy

Last Updated: July 25, 2026

1. Introduction

Welcome to Pizza Luce. We are committed to being transparent about the technologies we use on our website. This Cookie Policy provides you with clear and comprehensive information about the cookies and similar technologies that we use when you visit pizzaluce-delivery.rest, why we use them, and how you can exercise your choices regarding their use.

This policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website and services. If you have any questions about how we use cookies, please contact us using the details provided at the end of this document.

As a business operating in the United States, our practices are guided by applicable U.S. federal and state laws, including the Federal Trade Commission (FTC) Act, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and other relevant state privacy laws where applicable.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website operators to make their websites work, or work more efficiently, as well as to provide reporting information and help deliver a better, more personalized user experience.

Cookies are created by your web browser and stored on your device. When you return to a website, the browser sends the cookie back to the website's server, allowing the site to recognize your device and remember certain information about your previous visit — such as your preferences, shopping cart contents, or login status.

Cookies set by the website owner (in this case, Pizza Luce) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your device both when it visits the website in question and also when it visits certain other websites.

2.1 How Cookies Work

When you visit our website for the first time, you may be presented with a cookie consent banner or notice. Your browser will download any cookies that we or our third-party partners serve to you. These cookies are then stored locally on your device. On subsequent visits to our site, your browser will automatically send those cookies back to us, enabling us to recognize your device, remember your preferences, and provide you with a more tailored experience.

Cookies do not typically contain personally identifiable information by themselves. However, personal information that we store about you may be linked to the information stored in and obtained from cookies. We handle any such personal information in accordance with our Privacy Policy and applicable U.S. privacy laws.

2.2 Similar Technologies

In addition to cookies, we may also use similar tracking technologies on our website, including:

  • Web Beacons (Pixel Tags): These are tiny graphic images embedded in web pages or emails that allow us to track page views, email opens, and other user interactions.
  • Local Storage: Similar to cookies, local storage allows websites to store data locally on your browser without an expiration date.
  • Session Storage: Similar to local storage but only persists for the duration of your browser session.
  • JavaScript Tags: Small pieces of code that collect information about how you interact with our website.

This Cookie Policy applies to all of these technologies collectively.

3. Types of Cookies We Use

We use several different types of cookies on our website. These can be categorized as follows:

3.1 Strictly Necessary / Essential Cookies

These cookies are absolutely essential for our website to function properly. Without them, certain services and features you have requested cannot be provided. These cookies do not require your consent under applicable law because they are necessary for the delivery of our services. They are typically set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.

Examples include cookies that maintain your session while you browse, remember items you have placed in your online order cart, and ensure the security of your session.

3.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular, and to understand how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

3.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly. Functional cookies help us remember your preferences, such as your location, language settings, or previously viewed menu items, making your experience more convenient and personalized.

3.4 Advertising and Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. We use these cookies to help fund our online services and deliver promotions that may be relevant to you.

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on pizzaluce-delivery.rest, including their purpose, type, and duration.

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users and sessions. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate. Limits data collection on high-traffic websites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Stores and tracks conversions. Advertising 3 months
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
session_id Pizza Luce (First Party) Maintains your active session while you browse our website and place orders. Keeps you logged in during your visit. Essential Session
cart_token Pizza Luce (First Party) Stores information about items you have added to your online order cart so they are not lost during your browsing session. Essential Session / 30 days
csrf_token Pizza Luce (First Party) Security cookie used to prevent cross-site request forgery attacks and protect your online transactions. Essential Session
user_preferences Pizza Luce (First Party) Remembers your preferences such as delivery address, dietary preferences, and previously ordered items to enhance your experience. Functional 1 year
cookie_consent Pizza Luce (First Party) Stores your cookie consent preferences so we do not display the consent banner on every visit. Essential 1 year
location_pref Pizza Luce (First Party) Remembers your location or delivery area to pre-populate relevant location fields and show you accurate delivery options. Functional 6 months
_ga_[ID] Google Analytics (GA4) Used to persist session state in Google Analytics 4. Helps track user behavior across pages and sessions. Analytics 2 years
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads to measure ad effectiveness. Advertising 1 year

5. How Long Do Cookies Last?

Cookies can remain on your device for different lengths of time depending on their purpose:

  • Session Cookies: These are temporary cookies that expire when you close your browser. They are used to maintain your session while you browse our website.
  • Persistent Cookies: These remain on your device after you close your browser, for a period defined by the cookie (ranging from minutes to several years). They are used to remember your preferences and recognize you on future visits.

6. How to Manage and Control Cookies

You have several options available to you when it comes to managing cookies. Please be aware that restricting cookies may impact the functionality and performance of our website, including your ability to place online orders and use certain features.

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find cookie management options in the "Settings," "Preferences," or "Privacy" sections of your browser. Here is how to manage cookies in the most popular browsers:

Please note that if you use multiple browsers or devices, you will need to manage your cookie settings on each one separately.

6.2 Opt-Out Tools for Specific Third-Party Cookies

You can also opt out of specific third-party cookies using the following tools and resources:

Google Analytics Opt-Out

To prevent Google Analytics from collecting data about your visits to our website, you can install the Google Analytics Opt-out Browser Add-on:

Google Analytics Opt-Out Add-on

Google Ads / Advertising Opt-Out

To opt out of personalized advertising by Google, visit the Google Ads Settings page:

Google Ads Settings

Facebook / Meta Opt-Out

To control how Facebook uses your data for advertising purposes, visit:

Facebook Ad Preferences

Network Advertising Initiative (NAI) Opt-Out

You can opt out of interest-based advertising from many participating companies through the Network Advertising Initiative:

NAI Opt-Out Tool

Digital Advertising Alliance (DAA) Opt-Out

The Digital Advertising Alliance also provides an opt-out tool for interest-based advertising:

DAA Opt-Out Tool

6.3 Do Not Track (DNT) Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. At this time, there is no universally accepted standard for how websites should respond to DNT signals. Our website currently does not respond to DNT signals, but we provide you with the opt-out mechanisms described above as alternatives.

7. Impact of Disabling Cookies

While you have the right to disable or restrict cookies, please be aware that doing so may affect your experience on our website and may limit your ability to use certain features. Below is a summary of the potential impact:

Cookie Type Impact of Disabling
Essential Cookies You may not be able to use core features of our website, including placing online orders, maintaining your shopping cart, or logging into your account. The website may not function correctly.
Analytics Cookies We will not be able to track your visit or gather data to improve our website's performance and user experience. This does not affect your ability to use the site.
Functional Cookies Your preferences (such as saved delivery addresses or dietary settings) will not be remembered between visits. You may need to re-enter information each time you visit.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You may see the same ads repeatedly. Disabling these cookies does not reduce the total number of ads you see.

8. Cookies and California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you specific rights regarding your personal information, including information collected through cookies. These rights include:

  • Right to Know: You have the right to know what personal information we collect, use, disclose, and sell, including information gathered through cookies.
  • Right to Delete: You have the right to request deletion of personal information we have collected from you.
  • Right to Opt-Out of Sale/Sharing: If we sell or share personal information collected through cookies with third parties, you have the right to opt out of such sale or sharing.
  • Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your privacy rights.

To exercise your California privacy rights, please contact us at [email protected]. Please note that we do not sell personal information as defined under the CCPA/CPRA. However, certain advertising cookies may constitute "sharing" of personal information for cross-context behavioral advertising purposes, for which you may opt out using the tools described in Section 6 above.

9. Third-Party Websites and Services

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their cookie or privacy practices. We encourage you to read the privacy and cookie policies of any third-party site you visit.

Third-party services integrated into our website that may set their own cookies include:

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our operations, or for other legitimate business reasons. When we make changes, we will update the "Last Updated" date at the top of this policy. If the changes are significant, we may provide a more prominent notice on our website or notify you directly. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

Your continued use of our website after the effective date of any updates constitutes your acceptance of the revised Cookie Policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us using the information below:

Pizza Luce — Cookie Policy Inquiries

We aim to respond to all inquiries within a reasonable timeframe. If you are a California resident exercising rights under the CCPA/CPRA, we will respond within 45 days as required by law.