Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, and protects your personal information when you visit our website at pizzaluce-delivery.rest, place an order for food delivery or pickup, or otherwise interact with our services. Please read this Privacy Policy carefully before using our platform or providing any personal information.

By accessing or using our website, mobile application, or any of our services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our services immediately.

Pizza Luce is committed to protecting your privacy and handling your personal data with transparency, care, and in full compliance with applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable consumer protection regulations.

1. Information We Collect

We collect several types of information in connection with the operation of our food delivery and ordering services. The categories of personal information we collect include, but are not limited to, the following:

1.1 Personal Identification Information

When you create an account, place an order, or contact our customer support team, we may collect the following personal identification details:

• Full name
• Email address
• Phone number
• Delivery address (street address, city, state, ZIP code)
• Billing address
• Account username and password (stored in encrypted form)
• Date of birth (where required for age verification)
• Profile photograph (if voluntarily uploaded)

1.2 Payment and Financial Information

To process your food orders and payments, we collect payment-related information. We do not store full credit or debit card numbers on our servers. Payment processing is handled by PCI DSS-compliant third-party payment processors. We may retain:

• Last four digits of credit or debit card numbers
• Payment method type (e.g., Visa, Mastercard, PayPal)
• Billing postal code
• Transaction history and order amounts

1.3 Order and Transaction Information

When you place orders through our platform, we collect detailed records of your transactions, including:

• Items ordered (food items, quantities, customizations, special instructions)
• Order date and time
• Delivery or pickup preferences
• Order status and delivery tracking data
• Coupon or promotional codes used
• Loyalty points earned and redeemed
• Order history and frequency of purchases

1.4 Usage Data and Online Activity

We automatically collect certain technical information when you visit our website or use our mobile application. This usage data includes:

• Internet Protocol (IP) address
• Browser type and version
• Operating system and device type
• Pages visited and time spent on each page
• Links clicked and features used
• Search queries performed on our platform
• Referring website or source of traffic
• Session duration and frequency of visits
• Error logs and crash reports

1.5 Device Information

We collect information about the devices you use to access our services, including:

• Device identifiers (such as advertising IDs or device fingerprints)
• Mobile device model and manufacturer
• Screen resolution and display settings
• Network information (Wi-Fi or cellular connection type)
• App version (if using our mobile application)

1.6 Location Information

With your permission, we may collect precise or approximate geolocation data to facilitate accurate food delivery, suggest nearby restaurant locations, and improve service efficiency. You may disable location access through your device settings at any time, though this may affect the functionality of certain features.

1.7 Communications and Customer Support Data

When you contact our customer support team or communicate with us through any channel (email, phone, live chat, or social media), we may collect and retain:

• Content of your messages and inquiries
• Records of complaints and resolutions
• Feedback and survey responses
• Reviews and ratings you submit

1.8 Information from Third Parties

We may receive information about you from third-party sources, including social media platforms (if you log in using social authentication), marketing partners, and analytics providers. This information is combined with data we collect directly to improve our understanding of your preferences and enhance your experience.

2. How We Use Your Information

Pizza Luce uses your personal information for a variety of legitimate business purposes. We are committed to using your data only in ways that are necessary, proportionate, and consistent with the purposes for which it was collected.

2.1 Service Provision and Order Fulfillment

The primary purpose for which we collect and use your personal data is to deliver our food ordering and delivery services effectively. This includes:

• Processing and confirming your food orders
• Coordinating delivery logistics and communicating estimated arrival times
• Verifying your identity and payment information
• Managing your account and preferences
• Sending order confirmations, receipts, and status updates via email or SMS
• Responding to your customer service inquiries and resolving disputes
• Honoring loyalty programs, rewards, and promotional offers

2.2 Analytics and Service Improvement

We analyze the information we collect to better understand how our customers use our services and to identify opportunities for improvement. Specifically, we use data for:

• Monitoring website and application performance
• Identifying popular menu items and customer preferences
• Conducting internal research and data analysis
• Testing new features and interface improvements
• Measuring the effectiveness of our promotional campaigns
• Generating aggregated, anonymized reports on usage trends

2.3 Marketing and Promotional Communications

With your consent or where otherwise permitted by law, we may use your contact information to send you promotional communications, including:

• Email newsletters featuring special offers and new menu items
• SMS notifications about discounts, promotions, and limited-time deals
• Push notifications (if you have enabled them on your device)
• Personalized recommendations based on your order history
• Invitations to participate in surveys, contests, or loyalty programs

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any email, replying "STOP" to any SMS message, or adjusting your account notification preferences. Opting out of marketing communications will not affect your receipt of transactional messages related to your orders.

2.4 Legal Compliance and Safety

We may use your personal information as necessary to comply with applicable legal obligations, including:

• Responding to lawful requests from law enforcement or government agencies
• Complying with court orders, subpoenas, or other legal processes
• Enforcing our Terms of Service and other agreements
• Detecting, investigating, and preventing fraud, abuse, or security threats
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public

2.5 Business Operations

We may use your data for internal business purposes such as accounting, auditing, record-keeping, and business planning. In the event of a merger, acquisition, or sale of all or a portion of our business assets, your personal information may be transferred as part of that transaction, subject to the same privacy protections described in this policy.

3. Sharing Your Information with Third Parties

Pizza Luce does not sell your personal information to third parties for monetary compensation. However, we may share your data with certain trusted third parties as described below:

3.1 Service Providers and Business Partners

We engage third-party service providers who perform functions on our behalf and who are contractually obligated to protect your information. These include:

• Payment processors: To securely handle credit card and digital payment transactions
• Delivery logistics partners: To coordinate and fulfill food delivery orders
• Cloud hosting and data storage providers: To maintain our website and database infrastructure
• Email and SMS communication platforms: To deliver order confirmations and marketing messages
• Analytics providers: To help us understand website traffic and user behavior (e.g., Google Analytics)
• Customer support software vendors: To manage customer inquiries and support tickets
• Advertising and marketing partners: To display targeted advertisements on our behalf

3.2 Legal Requirements and Law Enforcement

We may disclose your personal information to government authorities, law enforcement agencies, courts, or other third parties when we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation or regulatory requirement
• Respond to a valid court order, subpoena, or legal process
• Protect the rights or property of Pizza Luce
• Prevent or address fraud, security, or technical issues
• Protect the safety of our customers or the general public

3.3 Business Transfers

If Pizza Luce is involved in a merger, acquisition, restructuring, or sale of assets, your personal information may be transferred to the acquiring entity as part of that transaction. We will notify you via email or prominent notice on our website if such a transfer occurs and your data is subject to a different privacy policy.

3.4 Aggregated and Anonymized Data

We may share aggregated, de-identified, or anonymized information with third parties for research, marketing, analytics, or other purposes. This information cannot reasonably be used to identify any individual person.

4. Cookie Policy Summary

Pizza Luce uses cookies and similar tracking technologies (such as web beacons, pixels, and local storage) to enhance your experience on our website and to collect usage data. Cookies are small text files stored on your device that help us recognize your browser, remember your preferences, and analyze traffic patterns.

4.1 Types of Cookies We Use

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For full details about our use of cookies and how to control them, please refer to our Cookie Policy, available on our website.

5. Data Security

Pizza Luce takes the security of your personal information very seriously. We implement a variety of industry-standard technical, administrative, and physical safeguards designed to protect your data from unauthorized access, use, disclosure, alteration, or destruction.

5.1 Technical Security Measures

• SSL/TLS Encryption: All data transmitted between your browser and our servers is encrypted using Secure Sockets Layer (SSL) or Transport Layer Security (TLS) protocols
• Data Encryption at Rest: Sensitive data stored in our databases is encrypted using AES-256 or equivalent industry-standard algorithms
• Firewalls and Intrusion Detection: Our servers are protected by firewalls and intrusion detection systems to prevent unauthorized access
• Secure Payment Processing: Payment transactions are processed through PCI DSS-compliant payment gateways; we do not store full payment card data on our systems
• Access Controls: Access to personal data is restricted to authorized employees and contractors who need it to perform their job functions

5.2 Organizational Security Measures

• Regular employee training on data privacy and security best practices
• Background checks for employees with access to sensitive customer data
• Internal data handling policies and confidentiality agreements
• Periodic security audits and vulnerability assessments
• Incident response procedures for data breaches

5.3 Data Breach Notification

In the event of a data breach that poses a risk to your personal information, we will notify affected individuals as required by applicable law. We will provide timely notification via email or through a prominent notice on our website, and we will cooperate with relevant authorities to investigate and mitigate the impact of any breach.

Despite our best efforts, no method of data transmission or storage is completely secure. We cannot guarantee absolute security of your personal information and encourage you to take steps to protect yourself, such as using strong, unique passwords and logging out of your account when not in use.

6. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information. Pizza Luce is committed to honoring these rights in accordance with applicable law.

6.1 Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

6.2 Rights for All Users

Regardless of your state of residence, Pizza Luce provides all users with the following general rights:

• Right of Access: You may request a copy of the personal information we hold about you
• Right to Correction: You may update or correct inaccurate personal information through your account settings or by contacting us
• Right to Deletion: You may request that we delete your personal information, subject to applicable legal exceptions
• Right to Opt-Out of Marketing: You may unsubscribe from marketing communications at any time
• Right to Withdraw Consent: Where we process your data based on consent, you may withdraw that consent at any time

6.3 How to Exercise Your Rights

To exercise any of the rights described above, please contact us using the contact information provided in Section 11 of this policy. We will respond to verifiable requests within the timeframes required by applicable law (typically 45 days, with a possible extension of an additional 45 days where necessary).

We may need to verify your identity before processing certain requests to protect your privacy and the security of your data. We will not charge a fee for processing your request unless it is excessive or repetitive.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention periods we apply depend on the type of data and the purpose for which it is held.

When personal information is no longer required for the purposes described above, we will securely delete, destroy, or anonymize it in accordance with our data retention procedures.

8. Children's Privacy

Pizza Luce's services are intended for use by individuals who are at least 18 years of age. We do not knowingly collect, use, or disclose personal information from children under the age of 13, or from minors under the age of 18 without verifiable parental consent, in accordance with the Children's Online Privacy Protection Act (COPPA) and other applicable laws.

If you are under 18 years of age, you are not permitted to create an account or use our services without the supervision and consent of a parent or legal guardian. We encourage parents and guardians to monitor their children's online activity and to contact us immediately if they believe we have inadvertently collected personal information from a minor.

If we discover that we have collected personal information from a child under 13 without verifiable parental consent, or from a minor under 18 in circumstances requiring parental consent, we will take immediate steps to delete that information from our records. To report a concern about a child's data, please contact us at [email protected].

9. International Data Transfers

Pizza Luce is based in the United States, and the personal information we collect is primarily stored and processed on servers located within the United States. Our operations are conducted in compliance with United States federal and state privacy laws, including the FTC Act and applicable state consumer privacy laws.

If you are accessing our services from outside the United States, please be aware that your personal information will be transferred to and processed in the United States, where data protection laws may differ from those in your country of residence. By using our services, you consent to the transfer of your information to the United States.

We take reasonable steps to ensure that any cross-border transfers of personal data are conducted with appropriate safeguards in place to protect the privacy and security of your information. If you have questions about the transfer of your data, please contact us at the email address provided below.

10. Third-Party Websites and Links

Our website may contain links to third-party websites, applications, or services that are not operated or controlled by Pizza Luce. This Privacy Policy does not apply to those third-party platforms, and we are not responsible for their privacy practices or content. We encourage you to review the privacy policies of any third-party websites you visit through links on our platform.

Examples of third-party services that may be linked from or integrated into our platform include social media networks, payment processors, mapping services, and review platforms. Your interactions with these services are governed by their own privacy policies and terms of service.

11. Contact Information for Privacy Inquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please do not hesitate to contact us. Our privacy team is committed to responding to all inquiries promptly and thoroughly.

When contacting us about a privacy matter, please include your full name, the email address associated with your account, and a clear description of your request or concern. This will help us process your inquiry as efficiently as possible.

We aim to respond to all privacy-related inquiries within 10 business days. For formal rights requests under the CCPA/CPRA or other applicable laws, we will respond within the timeframe required by law.

12. Filing Complaints with Data Protection Authorities

If you believe that we have not handled your personal information in accordance with applicable law, or if you are unsatisfied with our response to your privacy inquiry, you have the right to file a complaint with the appropriate regulatory authority.

12.1 California Residents

California residents who believe their CCPA/CPRA rights have been violated may file a complaint with the California Privacy Protection Agency (CPPA):

12.2 All U.S. Consumers

Consumers who believe a company has engaged in unfair or deceptive practices in violation of the FTC Act may report their concerns to the Federal Trade Commission (FTC):

We encourage you to contact us directly first to give us the opportunity to address your concerns before escalating to a regulatory authority.

13. Changes to This Privacy Policy

Pizza Luce reserves the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our data practices, business operations, legal requirements, or for other operational reasons. When we make material changes to this policy, we will:

• Update the "Effective Date" and "Last Updated" date at the top of this page
• Post the revised policy on our website at pizzaluce-delivery.rest
• Send an email notification to registered users where required by law or where the changes are significant
• Display a prominent notice on our website for a period following material changes

Your continued use of our services after the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

14. Legal Basis for Processing

Under applicable United States privacy law and consistent with fair information practice principles, we rely on the following legal bases for processing your personal information:

• Contract Performance: Processing necessary to fulfill your food orders, manage your account, and deliver the services you have requested
• Legal Obligation: Processing required to comply with federal and state laws, tax regulations, and other legal requirements
• Legitimate Interests: Processing for our legitimate business interests, such as fraud prevention, security, analytics, and service improvement, where those interests are not overridden by your rights
• Consent: Processing based on your voluntary and informed consent, particularly for marketing communications and non-essential cookies

15. Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites that you prefer not to have your online activity tracked. At this time, our website does not respond to DNT signals, as there is no universally accepted standard for how companies should respond to such requests. We continue to monitor regulatory developments in this area and will update our practices accordingly.

You may control the use of tracking technologies through our cookie preference settings or through your browser's privacy settings, as described in Section 4 of this policy.

16. Automated Decision-Making

We may use automated systems and algorithms to personalize your experience on our platform, such as recommending menu items based on your order history, applying loyalty rewards, or detecting fraudulent activity. These automated processes are designed to enhance your experience and protect the security of our platform.

If you have concerns about any automated decision that has a significant impact on you, please contact us at [email protected] to request human review of that decision.